MoneyMatters by ET was created with a clear purpose—to help people understand financial investments before committing their money.
In a world filled with confusing advice and unrealistic expectations, we focus on education, awareness, and responsible learning.
Our mission is to improve financial literacy by making investment education simple, transparent, and accessible. We aim to help individuals understand financial concepts, assess risk responsibly, and make informed money decisions through unbiased podcasts, guides, and educational insights.
We focus on learning before investing—so people can approach financial decisions with clarity, confidence, and discipline.
Our vision is to become a trusted financial education platform that empowers individuals to navigate the investment landscape with understanding and responsibility.
We aspire to create a community where informed thinking, risk awareness, and long-term financial learning guide better money decisions—without confusion, pressure, or misinformation.
EquiTrust is a financial education and research-driven platform focused on building trust, transparency, and informed decision-making in the investment ecosystem.
We believe that strong financial outcomes begin with clear understanding, rational thinking, and disciplined processes. Our approach is designed to help individuals understand investments, risk dynamics, and decision frameworks before committing capital.
We follow a transparent and systematic approach that keeps trust at the core of everything we do. Our working philosophy is built on clarity, discipline, and continuous innovation.
At EquiTrust, our strength lies in the experience, integrity, and research-driven mindset of our leadership. Our team combines market knowledge, analytical expertise, and a strong focus on transparency to support informed financial learning and decision-making.
Rubina Singla is an MBA graduate with extensive experience in banking, portfolio management, and entrepreneurship. She has previously worked with an ex-HDFC Bank team and has served as a Mutual Fund Portfolio Manager, managing assets worth INR 1000 million.
A successful two-time entrepreneur, Rubina brings a deep understanding of investor communication, customer engagement, and market positioning. At EquiTrust, she leads sales and marketing initiatives with a strong emphasis on trust, clarity, and long-term relationships.
Shiva Grover is a B.Com graduate with NISM certifications in Derivatives and Research Analysis. He brings over 15 years of experience working with established financial institutions, including Anagram Rathi and Aditya Birla.
With an AUM of INR 500 million, Shiva specializes in research-based analysis, market insights, and risk-aware investment frameworks. At EquiTrust, he plays a key role in developing structured research processes and educational insights that promote rational and informed financial decision-making.
A small river named Duden flows by their place and supplies it with the necessary regelialia.
It is a paradisematic country, in which